This section of the article will cover briefly other Adwords tips and issues such as money issues, ad groups, tracking and testing. As with any advertising campaign budget management is very important, without it you could quickly find yourself in trouble. In Adwords after you have chosen all your keywords and maximum cost per click amount Google will suggest an amount for you to set your daily budget. This amount is usually about right, and I would suggest sticking with it in most cases, however depending on how deep your companies pockets are, it may be a good idea to raise this suggested amount a little at the start of a new campaign as your ad will be shown much more and you will be better able to view how your ads are performing, then if after analysis of click through rates you decide it would be better to lower your daily budget do so. Don't let being in position one dominate your mind when deciding what cost per click to pay for keywords. Doing so may mean you’re spending more than you really need to, when Google gives you the average position of your ad based on your current cost per click settle for 1, 2 or 3 as all these ads will be above the fold (the fold is the point on a page where you have to start using the scroll bar to continue reading). Remember your position is based on CPC and CTR at all times except the very start of a new ad, so if you use the advice given in this article already you should be able to obtain high click through rates and hence your ad should rise above other peoples ads without you having to spend a cent more than them. Now onto ad groups, ad groups is a campaign management feature which allows you to group keywords together in order for you to have an ad shown for a number of different keywords rather than the usual one ad for one keyword method. I rarely use ad groups as I find using the one ad for one keyword way produces much better results as ads are highly targeted to the specific search terms used and hence more likely to be clicked on.
Trying to write an ad that can achieve a high CTR for 20 different keywords is impossible. Hence if you do decide to use ad groups in your campaign keep them as small as possible at five or less keywords. Using ad groups sacrifices the single most effective thing you can do to increase an ads CTR and that's having your exact keywords in your ads title, remember with ad groups the same ad is shown for all keywords in that group. To use the one ad for one keyword approach you will need to create a new ad for each keyword manually as by default all ads are put into the same ad group when you sign up. I know, using ad groups saves time, sometimes it saves a lot of time however I'm not in business to make time, I'm in business to make profit and lots of it and so are you for that fact, so if it takes some time to properly setup a good Adwords campaign well then so be it, hence I recommend avoiding the widespread use of ad groups for all but the very largest of campaigns. Adwords should be no different than any other advertising campaign in the sense that you need to track everything and be continuously testing. Adwords will automatically track clicks, impressions and clicks through rates from when your ad goes live until either you or Google pull it. You should constantly analyze these stats for all your ads, discontinue the ones that are performing badly and raise your daily budget for the ones that are doing well so as to multiply your success.
However tracking CTR is only half the battle, you'll also want to track conversion rates from certain ads that are how many people that clicked through from one of your ads actually bought the product the ad offered. This can be done using affiliate software whereby you could set up a specific tracking URL for each ad and then refer to your affiliate stats to determine conversion rates that way. This specific tracking URL would be entered as your destination URL. You could also as Google suggests attach an identifying parameter by putting '? Referrer=source' at the end of your destination URL. Imagine your normal destination URL was http://www.yoursite.com/product simply turn that into http://www.yoursite.com/product?referrer=source. The source would be your keywords to enable you to uniquely identify the ad from which the visitor came. You could then use a web statistics program to determine how many people that bought your product where referred by a particular source / ad.
Testing has been the backbone of many great advertising campaigns on the Internet to date. In Adwords you should test different copy, keywords, and CPC and daily budgets on a constant basis in an effort to attain the highest click through rates possible. Run similar ads together for the same keywords to see what little differences can do to an ads CTR, keep the ads with high CTR's and pull the ones with low CTR's, create more and more ads to run against previously successful ones and again drop the ads with lower CTR's (unless of course the CTR's of these ads is extremely good too but your others are just better). Don't forget to test different things on your landing page too, to try and boost your conversion rate.
Adwords tips - Conclusion
Adwords when utilized correctly can be a great source of new customers for your business at a very low price. Google doesn't charge you a cent until your daily budget has been reached so you could in theory start to profit without spending anything. I fully endorse Adwords and highly recommend you use it. Well that's another article finished, its seems to take me longer and longer to put articles together these days, anyway it's all good. You have just read approximately 25,000 bytes of thoroughly researched information regarding the different aspects of Googles award winning Adwords program, hopefully you can use these adwords tips to your benefit. Others charge for information like this, but not me. Till next time.
Trying to write an ad that can achieve a high CTR for 20 different keywords is impossible. Hence if you do decide to use ad groups in your campaign keep them as small as possible at five or less keywords. Using ad groups sacrifices the single most effective thing you can do to increase an ads CTR and that's having your exact keywords in your ads title, remember with ad groups the same ad is shown for all keywords in that group. To use the one ad for one keyword approach you will need to create a new ad for each keyword manually as by default all ads are put into the same ad group when you sign up. I know, using ad groups saves time, sometimes it saves a lot of time however I'm not in business to make time, I'm in business to make profit and lots of it and so are you for that fact, so if it takes some time to properly setup a good Adwords campaign well then so be it, hence I recommend avoiding the widespread use of ad groups for all but the very largest of campaigns. Adwords should be no different than any other advertising campaign in the sense that you need to track everything and be continuously testing. Adwords will automatically track clicks, impressions and clicks through rates from when your ad goes live until either you or Google pull it. You should constantly analyze these stats for all your ads, discontinue the ones that are performing badly and raise your daily budget for the ones that are doing well so as to multiply your success.
However tracking CTR is only half the battle, you'll also want to track conversion rates from certain ads that are how many people that clicked through from one of your ads actually bought the product the ad offered. This can be done using affiliate software whereby you could set up a specific tracking URL for each ad and then refer to your affiliate stats to determine conversion rates that way. This specific tracking URL would be entered as your destination URL. You could also as Google suggests attach an identifying parameter by putting '? Referrer=source' at the end of your destination URL. Imagine your normal destination URL was http://www.yoursite.com/product simply turn that into http://www.yoursite.com/product?referrer=source. The source would be your keywords to enable you to uniquely identify the ad from which the visitor came. You could then use a web statistics program to determine how many people that bought your product where referred by a particular source / ad.
Testing has been the backbone of many great advertising campaigns on the Internet to date. In Adwords you should test different copy, keywords, and CPC and daily budgets on a constant basis in an effort to attain the highest click through rates possible. Run similar ads together for the same keywords to see what little differences can do to an ads CTR, keep the ads with high CTR's and pull the ones with low CTR's, create more and more ads to run against previously successful ones and again drop the ads with lower CTR's (unless of course the CTR's of these ads is extremely good too but your others are just better). Don't forget to test different things on your landing page too, to try and boost your conversion rate.
Adwords tips - Conclusion
Adwords when utilized correctly can be a great source of new customers for your business at a very low price. Google doesn't charge you a cent until your daily budget has been reached so you could in theory start to profit without spending anything. I fully endorse Adwords and highly recommend you use it. Well that's another article finished, its seems to take me longer and longer to put articles together these days, anyway it's all good. You have just read approximately 25,000 bytes of thoroughly researched information regarding the different aspects of Googles award winning Adwords program, hopefully you can use these adwords tips to your benefit. Others charge for information like this, but not me. Till next time.
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