By Niroj Khanal
Pay per click search engines (also called pay-for-performance and paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first three to five search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales. The underlying idea to pay per click search engines is that you find keywords related to your website and then you bid on these keywords and buy high positions on your chosen engine. Your bid amount is the amount you're willing to pay for each visitor that visits your site through the search results. The more times a word or phrase has been searched for the higher you'll have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant to the keyword you want to bid on. These engines allow you to skip all the search engine optimization stuff and simply pay for visitors. You only pay for visitors. Unlike banner advertising where you've to pay each time someone sees your ad pay-per-click engines only charge you when someone actually clicks on your listing. This means you're getting guaranteed visits. Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 as the minimum bid however. Popular search terms can cost much more on the big pay per click search engines most notably Google Adwords, Overture.com and Findwhat.com. Even still PPC engines are one of the most cost effective ways of driving targeted people to your site. Hopefully you'll agree now that using pay-per-click search engines is a great way to increase traffic and profit. Let's now talk about how to use Overture.com, Findwhat.com and other PPC search engines to make to most of your money. A point to note before we continue, Google Adwords although similar in many ways has some fundamental differences to Overture, Find what and other PPC engines it therefore has been covered in its own article entitled Google Adwords guide. That's not to say however that many of the techniques found within this article can't be applied to Adwords, I'm simply saying refer to the Adwords article for the definitive Adwords guide. Relevant terms are the ones that'll bring you the highest quality traffic. Basically this means only bid on terms that are directly related to your site. Imagine for example if www.akamarketing.com decides to use Overture or any other PPC search engine in the future, it would be bidding on terms such as "Internet marketing articles" and "website promotion articles" because they're the main focus of the site.
Now imagine if you bid for terms that weren't really directly related to your website, the people that come from these terms are not likely to buy or sign up but you've still to pay for them. It's like giving the PPC search engines free money, therefore it's vital to always stay relevant. Bid on as many low-cost relevant terms as you can. The cost of a top position with Overture or any of the other big PPC search engines depends upon the keyword you're bidding on, how many of your competitors are also bidding on it and how many people search for it. If you've to bid on a popular word such as 'Internet marketing' be prepared to pay around $2 - $4 for a decent position. However what if you went for "Internet marketing articles" which costs less than a quarter of the price, it will produce far less visits of course but is much more cost effective. Imagine doing this on a wide scale basis, securing lots of low-cost positions, the combined traffic from these positions will add up to the level produced by a popular keyword but at a fraction of the cost. It used to be a good idea to bid on all relevant terms (if you could); however some of the big engines now require a $.05 minimum bid. This means some terms will not be worth it, terms that are worth it will contain several words and are highly targeted, meaning that the searcher who clicks through is really interested in your page and more likely to buy or sign up, whichever the case may be. Most pay-per-click search engines allow you to link directly to the relevant page of your site. This means that you're giving the searcher exactly what he or she is looking for. This way you're more likely to make a sale as the visitor is in the right mind-frame to buy and will not get lost or give up before finding the page that he or she is looking for. If you've read the article entitled Search engine optimization guide you'll have learnt that it's more likely visitors will click through if their search term is in the title and description of your listing, this is because it appears to be exactly what they were searching for and hence they mentally associate it with a good find. Needless to say I highly recommend that you always include the exact search term in your title and / or description, doing so should increase your listings click through rate (CTR). Furthermore make your title and description as descriptive as possible. This has a few benefits.
1. Searchers are much more likely to click on a link if they know where it's going.
2. It saves you money because the people that click through are really interested in your page as your title and description is very 'descriptive'. If your title was not descriptive they would click through and investigate, if you didn't have what they wanted they would leave and you've just lost money.
With pay per click search engines you're only paying for actual visitors and not views of your listing, so being listed in the top 1-3 positions is not always the best strategy because the quality of people who click on top listings might not be of the highest standard. This is because a lot of searchers seem to click on a high listing without actually reading it, again if you didn't have what they wanted they would leave and again you have just lost money. Now imagine if someone clicked through on a site ranked 9th after scanning through most of the other descriptions briefly, they'd be a much higher quality visitor because they've hunted down exactly what they wanted and are genuinely interested in that site. These people are the visitors you want as they're much more likely to buy your product or sign up to your newsletter. Bidding on a top 3 position is a good strategy however on less popular words and phrases as this means they'll show up on partner sites (Overture.com currently partners with MSN and many other big names). These words are far cheaper than more searched for general words and have a better visitor to sale ratio. Partner sites such as MSN will help get the search count up on these words, hence this is another good reason to bid on the less popular words and phrases. Get specific. Generally speaking the more words a key phrase you bid on has the more likely a visitor will become a customer after clicking on your listing. Once again you only pay for clicks not views so you don't lose money if no one clicks and if they do the chances are good that they'll buy from you. It's very hard to lose money on really specific key phrases. Well that's it. I hope you can use this information to make you a bit of money; by the way Google Adwords, Overture.com and Findwhat.com are the pay-per-click engines I recommend the most.
Pay per click search engines (also called pay-for-performance and paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first three to five search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales. The underlying idea to pay per click search engines is that you find keywords related to your website and then you bid on these keywords and buy high positions on your chosen engine. Your bid amount is the amount you're willing to pay for each visitor that visits your site through the search results. The more times a word or phrase has been searched for the higher you'll have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant to the keyword you want to bid on. These engines allow you to skip all the search engine optimization stuff and simply pay for visitors. You only pay for visitors. Unlike banner advertising where you've to pay each time someone sees your ad pay-per-click engines only charge you when someone actually clicks on your listing. This means you're getting guaranteed visits. Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 as the minimum bid however. Popular search terms can cost much more on the big pay per click search engines most notably Google Adwords, Overture.com and Findwhat.com. Even still PPC engines are one of the most cost effective ways of driving targeted people to your site. Hopefully you'll agree now that using pay-per-click search engines is a great way to increase traffic and profit. Let's now talk about how to use Overture.com, Findwhat.com and other PPC search engines to make to most of your money. A point to note before we continue, Google Adwords although similar in many ways has some fundamental differences to Overture, Find what and other PPC engines it therefore has been covered in its own article entitled Google Adwords guide. That's not to say however that many of the techniques found within this article can't be applied to Adwords, I'm simply saying refer to the Adwords article for the definitive Adwords guide. Relevant terms are the ones that'll bring you the highest quality traffic. Basically this means only bid on terms that are directly related to your site. Imagine for example if www.akamarketing.com decides to use Overture or any other PPC search engine in the future, it would be bidding on terms such as "Internet marketing articles" and "website promotion articles" because they're the main focus of the site.
Now imagine if you bid for terms that weren't really directly related to your website, the people that come from these terms are not likely to buy or sign up but you've still to pay for them. It's like giving the PPC search engines free money, therefore it's vital to always stay relevant. Bid on as many low-cost relevant terms as you can. The cost of a top position with Overture or any of the other big PPC search engines depends upon the keyword you're bidding on, how many of your competitors are also bidding on it and how many people search for it. If you've to bid on a popular word such as 'Internet marketing' be prepared to pay around $2 - $4 for a decent position. However what if you went for "Internet marketing articles" which costs less than a quarter of the price, it will produce far less visits of course but is much more cost effective. Imagine doing this on a wide scale basis, securing lots of low-cost positions, the combined traffic from these positions will add up to the level produced by a popular keyword but at a fraction of the cost. It used to be a good idea to bid on all relevant terms (if you could); however some of the big engines now require a $.05 minimum bid. This means some terms will not be worth it, terms that are worth it will contain several words and are highly targeted, meaning that the searcher who clicks through is really interested in your page and more likely to buy or sign up, whichever the case may be. Most pay-per-click search engines allow you to link directly to the relevant page of your site. This means that you're giving the searcher exactly what he or she is looking for. This way you're more likely to make a sale as the visitor is in the right mind-frame to buy and will not get lost or give up before finding the page that he or she is looking for. If you've read the article entitled Search engine optimization guide you'll have learnt that it's more likely visitors will click through if their search term is in the title and description of your listing, this is because it appears to be exactly what they were searching for and hence they mentally associate it with a good find. Needless to say I highly recommend that you always include the exact search term in your title and / or description, doing so should increase your listings click through rate (CTR). Furthermore make your title and description as descriptive as possible. This has a few benefits.
1. Searchers are much more likely to click on a link if they know where it's going.
2. It saves you money because the people that click through are really interested in your page as your title and description is very 'descriptive'. If your title was not descriptive they would click through and investigate, if you didn't have what they wanted they would leave and you've just lost money.
With pay per click search engines you're only paying for actual visitors and not views of your listing, so being listed in the top 1-3 positions is not always the best strategy because the quality of people who click on top listings might not be of the highest standard. This is because a lot of searchers seem to click on a high listing without actually reading it, again if you didn't have what they wanted they would leave and again you have just lost money. Now imagine if someone clicked through on a site ranked 9th after scanning through most of the other descriptions briefly, they'd be a much higher quality visitor because they've hunted down exactly what they wanted and are genuinely interested in that site. These people are the visitors you want as they're much more likely to buy your product or sign up to your newsletter. Bidding on a top 3 position is a good strategy however on less popular words and phrases as this means they'll show up on partner sites (Overture.com currently partners with MSN and many other big names). These words are far cheaper than more searched for general words and have a better visitor to sale ratio. Partner sites such as MSN will help get the search count up on these words, hence this is another good reason to bid on the less popular words and phrases. Get specific. Generally speaking the more words a key phrase you bid on has the more likely a visitor will become a customer after clicking on your listing. Once again you only pay for clicks not views so you don't lose money if no one clicks and if they do the chances are good that they'll buy from you. It's very hard to lose money on really specific key phrases. Well that's it. I hope you can use this information to make you a bit of money; by the way Google Adwords, Overture.com and Findwhat.com are the pay-per-click engines I recommend the most.
Thanks For Your valuable posting, it was very informative...
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